Email Marketing serves as a type of direct marketing tool which uses email messages directed to a specific list of people, in order to augment profits and/or client loyalty.

Starting out with email marketing is as easy as placing an “opt-in” form on your website or Blog. Still many people today ignore this one crucial step.

There are 3 key methods to effective email marketing for Business Owners.

1. Get Specific Permission To Email Someone

As most of us already know, SPAM is an email sent without authorization.

Penalties can and will be imposed on anyone found to be disobeying anti-spam regulations; you may even be blacklisted by ISPs.

In the event that you make a mistake and become known as a “spammer” in the eyes of your recipients, you will not be effective at email marketing.

So getting permission to email somebody is actually the crucial first action in starting a profitable email marketing program.

2. Recognize That Size Is Not The Most Crucial Element

Many people have a hard time believing that they should not obsess about the size of their Email List.

An integral aspect of successful email marketing is to focus on the quality of your List – not the size of it.

It’s a lot more important to have a list of 100 clients who will be interested in what you are promoting and will welcome your emails, than 1000 people who could not care less.

Naturally this suggests that in all likelihood, it will take some time to build your Email List.

But taking time to build a great Email List, will be well worth your time.

Your goal should be to build a quality list.

3. Use a Reliable Email Marketing Service

Aweber is an email marketing and autoresponder service that any business can use to build a list of “opt-in” subscribers. As most of us have heard – the “money is in the list”. So building a database of people that you can send emails regularly to is an extremely effective method of promoting products and services.

Additionally, by using the “follow-up” feature of Aweber, you can send newsletters, email courses, ebooks, special reports, and blog posts – in pre-determined intervals which you can edit at any time. It is like putting your email marketing campaign on auto-pilot.

The important thing to remember is that Email Marketing is about building solid customer relationships over time.

Successful email campaigns begin with acquiring permission to deliver future communications – followed by more emails which set up expectations of potential benefits.

After that, it’s your responsibility to make the sale.

My thought for today: It’s eggstrordinary how many foods we are being asked not to eat…

Contact:
Egg Safety Media Hotline
404-367-2761

FOR IMMEDIATE RELEASE – August 13, 2010 – The following statement was released by officials of Wright County Egg regarding the US Food and Drug Administration’s (FDA) on-farm records review and egg testing for Salmonella.

Wright County Egg of Galt, Iowa is voluntarily recalling specific Julian dates of shell eggs produced by their farms because they have the potential to be contaminated with Salmonella.

Salmonella is an organism which can cause serious and sometimes fatal infections in young children, frail or elderly people, and others with weakened immune systems. Healthy persons infected with Salmonella often experience fever, diarrhea, nausea, vomiting and abdominal pain. In rare circumstances, infection with Salmonella can result in the organism getting into the bloodstream and producing more severe illnesses such as arterial infections, endocarditis or arthritis.

Eggs affected by this recall were distributed to food wholesalers, distribution centers and foodservice companies in California, Illinois, Missouri, Colorado, Nebraska, Minnesota, Wisconsin and Iowa. These companies distribute nationwide.

Eggs are packaged under the following brand names: Lucerne, Albertson, Mountain Dairy, Ralph’s, Boomsma’s, Sunshine, Hillandale, Trafficanda, Farm Fresh, Shoreland, Lund, Dutch Farms and Kemps. Eggs are packed in varying sizes of cartons (6-egg cartons, dozen egg cartons, 18-egg cartons) with Julian dates ranging from 136 to 225 and plant numbers 1026, 1413 and 1946. Dates and codes can be found stamped on the end of the egg carton. The plant number begins with the letter P and then the number. The Julian date follows the plant number, for example: P-1946 223.

There have been confirmed Salmonella enteritidis illnesses relating to the shell eggs and traceback investigations are ongoing.

Wright County Egg is fully cooperating with FDA’s investigation by undertaking this voluntary recall. Our primary concern is keeping Salmonella out of the food supply and away from consumers. As a precautionary measure, Wright County Egg also has decided to divert its existing inventory of shell eggs to a breaker, where they will be pasteurized to kill any Salmonella bacteria present.

Consumers who believe they may have purchased these shell eggs should not eat them but should return them to the store where they were purchased for a full refund. This recall is of shell eggs only. Other egg products produced by Wright County Eggs are not affected. Consumers with questions should visit www.eggsafety.org9.

Our farm strives to provide our customers with safe, high-quality eggs – that is our responsibility and our commitment.

There are just some things you find one day and then wonder what you did before you found them…

I stumbled onto an application called Evernote last year, but for whatever reason – I put it aside “for later” and well…I’m sure you know the rest of the story.

Today, I need it badly.

Recently I’ve been busy juggling several web projects, all of which require a fair amount of research.

This has never been a problem for me before, but these days I’ve come to realize that I am spending much more time looking for things than actually producing work.

Not good.

So okay, Evernote to the rescue.

What Is Evernote?

Evernote is probably best described by what it does:

It allows you to easily capture information from just about anywhere – using whatever device you have on hand at the moment.

To me, this sounds about as fantastic as the Evernote Elephants who make all of this happen…

Do you have a Mac, iPhone, iPad, PC or Blackberry?

Doesn’t matter which is in your purse or pocket, because there is an Evernote version for just about everything – and all devices are automatically synchronized.

What Can Evernote Capture?

Virtually everything:

• Web pages
• Handwritten notes
• Cell phone photos
• Menus
• Business Cards…

Really, if you can see it – Evernote can probably capture it.

Once it does, it will instantly categorize and index your capture so when you need it – you’ll actually be able to find it again.

You can check out Evernote here or watch the video below.

Oh, and one last thing – there is a FREE version for all.