Do I Really Need A Logo?
Actually, the short answer is no.
You can start and run any business without one.
You can also start and “run” your business without money, a business plan, or common sense.
But is it wise?
What Is A Logo?
A Logo is a nanoseconds partner.
A Logo is a graphic representation of your business or product, and can be viewed as your first opportunity to impress someone enough to want to learn more about you.
But you certainly don’t need one – especially an expensive one.
Logos Cost Money.
It is a fact that Logos can be ridiculously expensive. Expensive is relative, of course, but it’s not unusual to hear of studios charging many hundreds and sometimes thousands of dollars for Logo Design.
High priced Logos are sold by convincing you that you absolutely must have one; that without it, your business will fail.
And how are you convinced you of this?
Wild Claims.
A Funky Swish. Some Golden Arches. An Apple.
Yes, the big boys have immediately recognizable Logos.
But are their Logos the only reason you crave certain burgers, athletic shoes, or computers?
I doubt it.
So, I’m not going to tell you that a Logo will guarantee the success of your business.
It won’t.
And making wild claims about the “marketing power” of Logos will not change the facts.
You will need to have an effective marketing plan in place and concentrate on providing a high level of customer service.
Oh, and it helps to have a product (or service) that lots of people really want.
The truth is that a Logo will not save you from yourself – no matter how many people you could convince to ooh and ahhh over squiggly lines, a fancy font, and nice colors.
Still, it’s certainly not a bad idea to have a reasonably-priced Logo designed – especially if you are selling products.
Establishing Your Brand.
Since recognition, memory, and the dwindling human attention span come into play when you are promoting products, the faster your Brand is recognized the better.
And yes, the fastest way to establish Brand is with a Logo.
Alright. So here’s the question again.
Do I Really Need A Logo?
I’d say, ask yourself these 3 Questions first:
- Are you in an extremely competitive marketplace where you need to get a prospect’s attention FAST?
- Are you developing/promoting a product?
- Are you the “new kid on the block” and will be going head-to-head with larger and more established companies in your niche?
If your answers are mostly “yes”, it’s probably time to pull out your wallet again.
Just remember, a Logo does not have to be expensive. It simply needs to be effective.
But you make the Logo effective. It’s not the other way around…
In the incredibly cluttered marketing space in which you’ll be placing your product, you’ll have about a nanosecond to grabs someone’s attention.
A Logo is a nanoseconds partner.
But please don’t make Logo Design a major expense.
Spend what you feel comfortable paying – and not a penny more.
Tagged with: brand • graphic • logo • logo design • logos • marketing
Filed under: Small Biz Marketing
Like this post? Subscribe to my RSS feed and get loads more!
Leave a Reply