SEO And Search Engines

You are looking for something important on the Web and you don’t have a lot of time.

First stop: your favorite search engine.

You type in a specific search word or phrase and in less than a second -- hundreds, thousands, or millions of search results are there for your perusal.

But really, how many times have you gone beyond the first page or two of search results that you get?

Probably not very often.

This is why everyone who has a website or Blog wants to be on Page One of Google – preferably at the very top.

It’s generally accepted that if your Website shows up on the first page of search results, you can expect a healthy stream of visitors to your site.

Of course, being on Page One is not a terribly difficult task if your pockets are deep enough. After all, Pay-Per-Click campaigns are just a click away.

But lets face it – most of us want to be King (or Queen) of the Search Engines for free.

As a web consultant, nearly everyday I talk to clients who are planning a new website or Blog, or who want to update an existing site.

And invariably someone will say – “and please make sure my site will be at the top of Google” (and other search engines like Yahoo, Bing, or Ask).

Hmm, well sure. (As I said, if your pockets are deep enough)…

But let’s suppose you are on an extremely limited marketing budget (as many Small Businesses are).

What options do you have as a Small Business Owner who wants to be on the first page of a search engine’s results?

Well, if you don’t want to pay to play, you will have to delve into the world of Search Engine Optimization (SEO) – because you will have to rely on “organics” – and that will likely take some time.

What Is Search Engine Optimization?

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. - Wikipedia

First of all, optimizing your website for high search engine visibility for free means getting involved with the computer code that is your website.

This code is called HTML, and along with HTML, backlinks, and keyword research – the goal is to increase relevance for specific words and phrases which in turn should positively affect your position on Search Engine Pages.

Whew! Is your head spinning?

I understand. But SEO isn’t nearly as difficult as you may think.

I found this brief video on YouTube that explains how SEO works.

And for some very cool SEO tools and additional information – check out seobook.com.

(If you are reading this post as email and you would like to see the embedded video, simply click on the Post Title above -- and visit our Blog directly).

Tagged with: google • Search Engine Optimization • search engines • search results • seo tools • website

Filed under: Search Engine Optimization

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