Have you ever seen one of those scary websites or blogs that was so full of poor grammar and bad spelling – so full of red flags like “your invited” and “there prices don’t compare”, that not only will you NOT do business with these people – you want to warn everybody else to stay away too?
As an eMedia consultant & publisher, I see it all the time.
It drives me crazy.
It is a dead give-away that the Business Owner either tried doing the website or Blog on her own, or paid the wrong person to do it for her – and she didn’t even have it proofread in the end.
If I could scrawl some BIG words on a giant wall somewhere that every small business owner in the world would read – it would be these:
Just because you believe you can design your own website or write your own Blog articles – doesn’t mean you can.
I mean you can – but your site may not look as professional as it should.
And it certainly may not accomplish what you are trying to accomplish (which I would assume is to assure people that you are professional, and your products and/or services are top-notch).
Don’t get me wrong, I am a huge proponent of all manner of positive thinking.
Surely as a small business owner with a professional online presence, you want to generate lots of traffic to your website and increase your sales/conversions.
Luckily for you, Google wants to help you do just that!
With Google Analytics you can learn how to turn your website visitors into returning customers and clients by learning more about who is visiting your sites – and then creating content especially for those visitors.
What Is Google Analytics?
Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. - Wikipedia
I use it to see how my website visitors are actually interacting with my websites and Blogs – and where my web traffic is coming from.
Are people finding my Site with major search engines? Which ones mostly?
How many people are visiting my Site and Blog?
How much time are they spending there?
Which website pages are they spending most of their time on?
Which of my website pages get the least amount of visits?
Google Analytics gives you a detailed look at your Website Visitors and Traffic Sources with reports that you can filter to your liking.
And it is very easy to get going with Google Analytics!
After a quick sign up procedure at Google, you’ll receive some HTML code to copy and paste to your website or blog.
This is the tracking code that will begin to generate your reports and help you craft more targeted copy -- and ultimately increase your website or blog traffic.
Google Analytics is an incredibly powerful application – and it is totally free of charge.
For more information about using Google Analytics, visit the GA help center at Google, and take a look at this informative video.
(If you are reading this post as an email and want to see the embedded video, simply click on the Post Title and visit our Blog directly).
