My thought for today: It’s eggstrordinary how many foods we are being asked not to eat…

Contact:
Egg Safety Media Hotline
404-367-2761

FOR IMMEDIATE RELEASE – August 13, 2010 – The following statement was released by officials of Wright County Egg regarding the US Food and Drug Administration’s (FDA) on-farm records review and egg testing for Salmonella.

Wright County Egg of Galt, Iowa is voluntarily recalling specific Julian dates of shell eggs produced by their farms because they have the potential to be contaminated with Salmonella.

Salmonella is an organism which can cause serious and sometimes fatal infections in young children, frail or elderly people, and others with weakened immune systems. Healthy persons infected with Salmonella often experience fever, diarrhea, nausea, vomiting and abdominal pain. In rare circumstances, infection with Salmonella can result in the organism getting into the bloodstream and producing more severe illnesses such as arterial infections, endocarditis or arthritis.

Eggs affected by this recall were distributed to food wholesalers, distribution centers and foodservice companies in California, Illinois, Missouri, Colorado, Nebraska, Minnesota, Wisconsin and Iowa. These companies distribute nationwide.

Eggs are packaged under the following brand names: Lucerne, Albertson, Mountain Dairy, Ralph’s, Boomsma’s, Sunshine, Hillandale, Trafficanda, Farm Fresh, Shoreland, Lund, Dutch Farms and Kemps. Eggs are packed in varying sizes of cartons (6-egg cartons, dozen egg cartons, 18-egg cartons) with Julian dates ranging from 136 to 225 and plant numbers 1026, 1413 and 1946. Dates and codes can be found stamped on the end of the egg carton. The plant number begins with the letter P and then the number. The Julian date follows the plant number, for example: P-1946 223.

There have been confirmed Salmonella enteritidis illnesses relating to the shell eggs and traceback investigations are ongoing.

Wright County Egg is fully cooperating with FDA’s investigation by undertaking this voluntary recall. Our primary concern is keeping Salmonella out of the food supply and away from consumers. As a precautionary measure, Wright County Egg also has decided to divert its existing inventory of shell eggs to a breaker, where they will be pasteurized to kill any Salmonella bacteria present.

Consumers who believe they may have purchased these shell eggs should not eat them but should return them to the store where they were purchased for a full refund. This recall is of shell eggs only. Other egg products produced by Wright County Eggs are not affected. Consumers with questions should visit www.eggsafety.org9.

Our farm strives to provide our customers with safe, high-quality eggs – that is our responsibility and our commitment.

While it certainly isn’t new, GOOG-411 is still something a lot of folks may not know about.

I didn’t know about it myself until my husband got giddy about it and prodded me to take a listen…

This is another great service from Google that will find the phone number to any business you can think of (US and Canada), and then connect you to that business free of charge.

Just dial a toll-free number that Google provides, and Google will provide you with a free business directory search.

Free as in NO COST TO YOU.

Yes, we know – a lot of folks have smartphones and unlimited internet access and don’t use 411 anyway.

But there are still plenty of people who DO NOT access the internet with their cell phones and who may need this type of assistance.

So, if you’re tired of paying your cell phone company for every little thing you do, this may be a service worth looking at.

Here is a video to explain it all in more detail.

I don’t chew gum. Just one of those things – no big deal.

But if I did wake up with a gum hankering, I’d likely reach first for gum from Orbit.

And only because of the creative ways Orbit promotes its brand!

Take a look at this video. (Email subscribers – check out the Blog to see the video).

This is a great example of how you can you place your product in a filmed story-line, and create the perfect advertisement for your product.

It’s really very easy -- and it doesn’t have to be an expensive production process.

And here’s a crazy thought:

We’ll refer to this tactic as…product placement…

Gum anyone?