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The Secret That Can Sabotage Your Marketing Game

Wednesday, May 27th, 2009 at 9:35 AM

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It’s time for an honest assessment of something that is near and dear to you.

This may not be easy, so grab yourself a drink and settle into the nearest chair. secret1

You’re going to need some quiet time, and you’re going to need to be real with yourself.

So turn off your cell phone, shut the door, and assure yourself that you can handle the truth.

I’m going to ask you an important question.

Ready?

How many times since you first launched your Website have you refreshed the look of it?

If your answer is “Maybe Once or Twice”, or “Didn’t Know I Needed To” – take a big fat gulp of that drink.

In fact, maybe you should just finish that one – and pour yourself another.

You’re going to need it, because here it is:

The World Wide Web is not just sitting there while you ignore the most important part of your marketing arsenal. The Internet is continuously evolving.

It is constantly moving forward, and if you aren’t moving forward with it – then you and your Business are getting further and further behind.

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Internet-savvy customers expect websites to be fresh, simple to navigate, easy to read, and full of informative, interactive content for them to engage with.

If your website is none of these things, people will likely just move on to one that is.

So, if your “website” looks like a relic from the Internet’s Stone Age – then it is a relic from the Stone Age – a dinosaur.

An outdated few pages on the Web is a “website” in as much as Fred Flintstone’s feet are the “engine” of his car.

Sites with bizarre color schemes, cheesy music, and blinking smilies are an indication of neglect – with the potential to scare your visitors away.

Thanks to Google, Yahoo, MSN and countless other search engines – imagine how many people everyday can simply stumble upon your website needing exactly the products or services you offer.

What will your website say about you and your business when they arrive there?

That you don’t know how to use a spell-checker? That a microscope will be required to read it? That “news” to you means everything that happened up until 2003?

Do you really want to start a conversation with web visitors by inferring that you are careless, indifferent and maybe not even in business anymore?

Probably not.

So, turn on your cell phone now and call an EMT (Emergency Make-Over Team).

The Secret That Can Sabotage Your Marketing Game?

If you’re not frequently maintaining and updating your web presence - you are not helping your Business, you are hurting it.

Open your window to the 21st Century, and get a Website facelift ASAP.

I know what you’re thinking: panic1

Websites and Web Designers cost money.

That’s the bad news, isn’t it?

But most everything worth anything costs money. Nothing new there.

The good news is that websites are only a fraction of what they could have cost you back in the day.

Even better news is that there are plenty of online website tools and web consultants that will help you update or set-up a great looking website by yourself, for very little money.

No expensive Web Designer or Web Master is required.

In fact, you can set up a Blog for FREE.

So, try out one of the online tools below, and embrace the new Web – by updating your Web Presence as soon as possible.

I promise, you’ll be glad you did.

Blogger

From Google – Blogger is a totally free Blogging Platform, with Hosting included.

Godaddy

Click and build your very own Web site online!

Easy to use template website system with their Website Tonight product. Easy to customize your own 5 to 10 page website. Comes with your own business email account. Add images, flash, RSS, and more.

Wordpress

Wordpress is by far the most popular Blogging Platform around. Wordpress.com is totally free, with hosting included.

Wordpress.org is also free, but is much more full featured than the dotcom version. However, this is the version which will require a separate Web Hosting Plan.