Marketing is about getting customers and keeping customers.

Initially we take up this task by getting our Business onto the World Wide Web.

However in addition to a well designed Website or Blog, a Mini DVD or CD-ROM Brochure can add the much needed credibility and buzz your business needs to attract new customers.

What is a Mini DVD/CD Brochure?dvd-brochure

A Mini DVD/CD Brochure is a disc-based multimedia brochure used to market products and services.

It can include music, photographs, video, animation, voice-overs, and text.

Do Not Dismiss The Cool Factor

Most everyone has a DVD or CD-ROM drive on their office computer or home theater system, and a Shiny Mini Multimedia Disc can add a bit of surprise and novelty.

Your Mini Disc Brochure will stand out, and many people will at least be curious enough to give it a spin.

Fully Describe Your Product Or Service

A Mini DVD/CD brochure must give your prospect the information they need to determine if what you are offering is for them.

A multimedia disc gives you plenty of space to give as much information as you want. (A Mini DVD holds up to 1.4 GB of information)!

Draw up a list of your product or service features, and include benefits for each feature – just as you would for a printed brochure.

Create A Memorable Experience

Unlike a simple printed brochure, with a DVD you can add text, video, animation, music, and voice-overs to make your message much more memorable and compelling.

A DVD or CD-ROM allows you to tell a “story” about your business.

Stories sell!

Create Personal Connections

By printing your own DVDs and/or disc labels, you can completely customize each disc you send out.

By personalizing each disc, you can help make your message more powerful.

Get Prospects To Your Website and Filter Out Your Competitors

A Mini DVD or CD brochure is NOT meant to be a substitute for a well designed website.

However, a Mini Disc can be used as a means to get a prospect to your website as quickly and easily as possible.

One-click access to your website bypasses your competitors who might be found by doing a Google search for the product or service you offer.

You can also include printable order forms on your disc, and a direct link to your email address.

The bottom line is, DVDs and CDs have become powerful marketing tools for Small Business Owners.

Embrace the 21st century, and you can use them to promote your business!