I work frequently with small business owners who are scrambling for creative ways to keep their business visible and vibrant on a very limited budget.

Many of them are asking:

It is possible to remain competitive while spending less on marketing?

Answer: Yes!

What Kind Of Magic Is This?

Update Your Website and Change Your Hosting Plan

In a land of nearly non-existent human attention spans, it has become more important than ever to refresh your Website and make sure that it is concise, informative and relevant.

Since a website is one of the most cost-effective ways to disseminate core information about your business – keeping your site tidy and up-to-date is essential for your success.

Web Hosting (the storing of your site on “servers” that keep your site live) can be notoriously overpriced. I would suggest that you look carefully at your plan and see if you can save some money there.

If you think you are being overcharged for web hosting, contact us and we’ll take a look.

Start A Blog

If you want your Business to have it’s own voice on the Internet, then setting up a Blog is the fastest, easiest way to get started.

Even with no marketing budget at all, you can set up a free hosted Blog at Wordpress.com.

So, you are only making excuses for yourself if you are saying “I can’t afford to be on the Internet”.

You can’t afford FREE??

Evaluate Your Message

Surely every small business owner knows how important it is to stand out with memorable marketing messages.

But as things become even more competitive, you’ll need to step up quickly – and have something NEW to say today; preferably something relevant to the current economic climate.

Just remain focused on your customers, and adjust your advertising to address their current interests and needs.

Look at your core marketing message: what are you really saying to your clients and customers?

Get Some Social Media Buzz

Twitter, Facebook, Stumble, Digg…

There are seemingly endless varieties of social media networks that help get you some media buzz FAST.

If it is true that over half of the global internet population visits social networks, then why would you NOT use one of these free social media tools?

Network Like Crazy

Rather than complain about “how slow business is”, why not use any extra time to network with other small business owners in your area.

Reaching out and being helpful in these difficult times can generate a lot of positive feedback for your business.

Get it right the first time.

Build long-term relationships with your customers, and this will increase your sales while reducing your customer acquisition costs.

And what could be better than that!

Really Go Green.

E-mail, e-Zines, blogs, and websites do a great deal to cut down on paper consumption and waste. You can easily implement methods like printing double-sided, using PDFs instead of paper documents, and using DVD or CD Business Cards.

And by purchasing energy-efficient office machines like inexpensive printers, scanners, and netbooks, you can help conserve energy too.

Review Your Web Hosting Plan.

If your website has been around for longer than 5 years or so – it’s time to look at your Web Hosting Plan again.

Web Hosting is cheap these days, and if you are paying more than around $8 a month for a shared hosting plan – you can stop now.

Dump Your Expensive Merchant Account

It is easy to wait too long to make this move. (I know!)

When you need to cut some costs, start shopping around for lower Merchant Account rates. You may also want to consider using low cost alternative online payment services like 2CheckOut or PayPal.

Consider VOiP

VOiP is Voice Over Internet Protocol. It’s basically phone service via the Internet – with substantial cost benefits over traditional telephone networks.

Check out Skype or Vonage to compare features and prices. (If you are considering MagicJack, look very closely at their privacy issues).

Eliminate Non Essential Land Lines

Do you really need a fax line, business line, and home phone line?

If you are a very small business – you probably don’t. You just think you do.

But if you think a bit harder and really look at it, you’ll probably see that you can get along quite nicely with just 1 or 2 phone lines/numbers.

If you feel you must have more than 1 line, and you need fax services as well – you can always sign up for an inexpensive Virtual PBX Service.

See? You can always cut back just a little bit more if you have to.