Back in the day -- Radio, Television, Newspapers, and Yellow Pages were the primary advertising vehicles used by Small Business Owners.
In those days, most of us nervously handed bucketfuls of money over to “media experts” and “account managers” who were always keenly interested in our advertising budget.
Then we sat and watched and waited, as we began to suspect that we had spent too much or too little – and in any case, wishing that there was a better way…
Today, (thankfully) we are witnessing a New Age of Business Marketing.
Regardless of what other media outlets would have you believe, the World Wide Web has become one of the most popular and cost-effective ways to “spread the word”.
Use it wisely, and it is relatively easy to promote your business, products and services – across the globe, in a variety of ways.
And one of the most popular & inexpensive ways is YouTube.
What Is YouTube?
YouTube is a website on which you can upload and share videos for free.
Nearly 100 million videos are watched each day on YouTube, making it the most popular video sharing website in the world.
With inexpensive video editing software and just the most basic knowledge of computer video editing, you too can easily create an effective video that can be seen by a massive audience.
All you have to do is allow yourself to be creative (or find a creative video producer) and let your imagination run wild.
Take a look at some of the most popular videos on YouTube, and you will see that there is no need to spend a fortune on a YouTube Video production.
In fact, the blatantly sparse Blendtec Videos have become “classics” in the world of YouTube Promotion. Take a quick look here and see why.
If this type of video works for your Business -- great!
But if it does not compliment your product or service, you can just use other basic video production methods.
One very inexpensive way is to use royalty-free music, video clips, and photos – and attach your product or service.
Then make sure your video is relevant, thought-provoking, funny, (or all).
Video Produced. Uploaded – Check. Now What?
Just because you have a video on YouTube, it is not assured that millions of people will ever find it – much less find it clever or interesting.
Everyone wants their promotional video to become “viral”, but ultimately you will have do something to create the “virus”.
What Is The Magic Something?
If a sloppy sneeze and unwashed hand was all it took, everyone would have viral videos on YouTube.
To ensure that as many people as possible will find your YouTube video, you will have to tell people it is there -- and lead them to it.
Create a link to it on your company Website or Blog.
